Summary
Global Player
The German textile industry would be unthinkable without Bogenschütz & Sons. Besides being unthinkable, it’s also unpronounceable for the armada of Chinese textile producers who descend upon the once glorious but now moribund family company. But they learn fast, as Michael Bogenschütz and the patriarch Paul Bogenschütz quickly realize. Will they have to sell out and hoist the Chinese flag over the company’s venerable headquarters? Before the cuckoo clock starts to chime in Chinese, the family decides to act. The buzz words are fire, not hire! Sexy, not solid! To land new contracts, even Paul, 90, hits the road to beg his mostly estranged children to pitch in and save his life’s work. As his son and heir is employing every trick in the book to discourage the Chinese, Paul is humbled by the genuine dynamism, intelligence, and business sense of his daughters. Shanghai instead of Stuttgart? Forget it, this family wants to
Source: German films Service & Marketing GmbH
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